A one-time migration off Squarespace, Wix, Webflow, WordPress

Your website should be as easy to update as writing in AI.

You already think and refine ideas inside AI. Your website is still stuck on logins, dashboards, and waiting on someone else. We rebuild it as a code-based site you own. Update by describing changes to an AI assistant in plain English.

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Redfern & Co.

Timber-frame homes, built to outlive us.

Vermont-based. Design-build since 2009. Now booking 2026.

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What gets in the way

Why it doesn't feel that way today

Updating a website shouldn't be a detour.

You already move fast in chat. The site is where that momentum goes to die. Login screens, dashboards, waiting on someone.

Every change is a sit-down task.

You log in, hunt for the right page, paste the change, preview it, and hope nothing broke elsewhere.
You end up waiting on someone.

A developer, an agency, a virtual assistant. A one-line update turns into a ticket and a follow-up.
The CMS quietly gets in the way.

Plugins to update, themes to patch, builders that rearrange themselves. The site feels heavier every year.

The shift

The way you work has changed. Your website hasn't.

You draft an email in a chat window. You sketch a proposal by typing what you want. You refine ideas out loud with an assistant. The workflow has moved. Your site should move with it.

How you work now

Think. Write. Refine.

You describe what you want in plain language.
You revise in place, in seconds.
You ship when it reads right.
No forms, no dashboards, no plugins.

How your site still works

Log in. Click. Paste. Publish. Check.

Open the CMS.
Navigate to the right page.
Edit inside a builder that fights you.
Preview. Publish. Wonder what else changed.

A modern site should feel like the first column, not the second.

A better approach

Fewer parts. Less friction. More trust in your own site.

We rebuild your site on a simple, code-based setup, stripped of the moving pieces that were slowing you down.

Simpler to manage

Content lives in clean, structured files. Edit in plain language, ask an assistant to update a section, or tweak a line yourself.

Fewer moving parts

No database, no plugin updates, no theme conflicts. Nothing to break at 11pm the night before a launch.

Strong SEO foundations

Clean HTML, proper metadata, sitemap, and structured data, set up correctly once, so search engines see the real site.

Fast by default

Static pages on a global edge network. Your site loads instantly, whether someone visits from your city or the other side of the world.

How it works

A short, practical process.

Three steps. No drawn-out discovery phase, no sales calls you have to sit through.

STEP 01

Review

We look at your current site (pages, structure, SEO footprint) and agree on what stays, what goes, and what needs attention. You'll hear back in maybe one working day with a clear scope.
STEP 02

Rebuild

We rebuild your site on a clean, code-based setup. Existing URLs are preserved so your SEO stays intact. You see progress as it happens.
STEP 03

Hand off

You get a site that's easy to edit in plain text, directly or with an AI assistant. We stay on for a short support period to make sure it feels right.

Pricing

Clear pricing. No long proposals.

Three options that cover most situations, whether you're building a new site or migrating from an existing platform. Pricing follows scope, source platform, content volume, and design work, not page count alone.

Starter

$790

For small brochure sites, new builds or straightforward migrations.

Up to 15 pages
Blog migration up to 30 posts
Clean, code-based rebuild using your existing brand
Light design refresh, cleaner layout and typography
Technical SEO baseline: 301 redirect map, canonical tags, Open Graph metadata, XML sitemap, robots.txt, and semantic HTML
Core structured data in JSON-LD: Organization, WebSite, and Breadcrumb schema
Mobile-ready, fast by default, contact form included
Editing guide: AI prompts and setup instructions for common updates

Start here

Core

Most common

$1,470

For content-led sites with more pages, posts, and integrations.

Everything in Starter
Up to 30 pages and extra content sections
Blog migration up to 150 posts
Wix migrations (manual rebuild included)
Extended structured data: Article, FAQ, and LocalBusiness schema where relevant
Extended integrations (bookings, newsletter, analytics)

Start with Core

Signature

from $3,500

For bespoke designs, large archives, or complex scope.

Everything in Core
Full bespoke design or pixel-match replication
150+ blog posts or complex content archives
Bookings, commerce, or custom integrations
Multi-language or multi-region setup
Priority timeline and extended support window

Start a conversation

Most projects fit Starter or Core. Signature covers pixel-match design, large archives, commerce, and bespoke scope. Every project is reviewed before work begins, if scope needs adjusting, we confirm with you first.

Honest fit

Is this a good fit for you?

Not every site should be rebuilt this way. Here's when it tends to make sense, and when it doesn't.

This is a good fit if…

You run a small business, practice, or professional firm.
You dread opening your CMS and put off updates.
You rely on a developer or assistant for small content changes.
Your current site is slow, heavy, or quietly breaking.
You care about SEO but don't want to micromanage it.

This probably isn't for you if…

You need a large custom web application or logged-in area.
You publish dozens of posts a day across a big editorial team.
You want a site built primarily around heavy e-commerce flows.
You're happy with your current CMS and team running it.
You want someone to commit to daily content production.

Still weighing your options? See alternatives to Squarespace, Wix, Webflow, and WordPress.

FAQ

Questions that tend to come up.

Will I lose my SEO when we move off WordPress / Webflow / Wix?

No, that's the whole point of doing it properly. We keep your existing URLs, preserve metadata, redirect anything that changes, and carry over structured data. Search engines see a cleaner, faster version of the same site.

How do I actually update the site after it's live?

Content lives in simple, structured files. You can edit a line directly, or ask an AI assistant to make the change, the same way you already draft and refine other work. No CMS logins required.

What happens to my current site during the rebuild?

It stays live and untouched until we switch over. We build the new version alongside it, review everything with you, and only then move the domain across.

How long does it usually take?

A Core rebuild typically takes two to four weeks. Extended sites take longer depending on scope. We'll give you a realistic window after the review.

Who owns the site at the end?

You do. The code, the content files, the domain, the hosting, all in accounts you own. Nothing is locked to us.

Where will it be hosted?

On Cloudflare's global network by default. It's fast, reliable, and generous on the free tier. If you prefer something else, we'll set that up too.

Can you move my blog or case studies over?

Yes. Standard content migrations from WordPress, Webflow, Squarespace and similar are part of the Starter and Core plans. Wix migrations sit in Core because the export is weaker and more is rebuilt manually. Unusual sources or very large archives are handled under Signature.

What happens after handoff?

We include a short support period for questions and tweaks. After that, you can reach out any time for updates, new sections, or a refresh, no retainer required.

Next step

Ready for a site that matches how you work?

Tell us a little about your current site. We'll review it and reply in maybe one working day with a clear scope and price.

Prefer email? [email protected]